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Juan Moreno

Wishful thinking rocks (or maybe it doesn’t)

What do advertising, conspiracy theories, James Bond and political propaganda have in common? I would argue that at heart, it is wishful...

Juan Moreno

Don’t Look Up, but do take notice of this film.

Advertising has always referenced emblematic films and I believe that Don’t look Up, the fake news satire currently being seen by a lot...

Juan Moreno

“Hybrid” is where it’s at…

If you have been wondering how business is reacting to the end of lockdown in terms of people mixing in person or continuing to work...

Juan Moreno

Great graphics on a video are like singing in tune…

I once asked a professional musician why singing or playing in tune was so important. He told me that for some reason, music enters the...

Juan Moreno

Hello darkness my old friend

Something has been changing in the world of advertising. It used to be almost an unwritten rule that ad spots had to be positive, upbeat...

Juan Moreno

Winning the top prize at Cannes doesn’t necessarily mean a film is any good…

Cinematographers for narrative cinema are frequently heard to say that the photography always has to be in service of the story, and the...

Juan Moreno

No more waiting for edits!

If you need to have your conference, online event, interview or any multi-camera event edited in super quick time, Four Rooms now can do...

Juan Moreno

Is your ad too funny?

Standing out to jaded consumers in an over-saturated marketplace is key for advertising and one great way of doing it is to make people...

Hamish Nichols

Is your online training programme trustworthy?

Online training programmes can be excellent business and are currently selling like hotcakes, especially given current conditions....

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