Ok, so that’s a bit of clickbait, but there is something in this. One established way of analysing body language is in terms of high and...

What do advertising, conspiracy theories, James Bond and political propaganda have in common? I would argue that at heart, it is wishful...

Advertising has always referenced emblematic films and I believe that Don’t look Up, the fake news satire currently being seen by a lot...

If you have been wondering how business is reacting to the end of lockdown in terms of people mixing in person or continuing to work...

I once asked a professional musician why singing or playing in tune was so important. He told me that for some reason, music enters the...

Something has been changing in the world of advertising. It used to be almost an unwritten rule that ad spots had to be positive, upbeat...

Cinematographers for narrative cinema are frequently heard to say that the photography always has to be in service of the story, and the...

If you need to have your conference, online event, interview or any multi-camera event edited in super quick time, Four Rooms now can do...

Standing out to jaded consumers in an over-saturated marketplace is key for advertising and one great way of doing it is to make people...

Online training programmes can be excellent business and are currently selling like hotcakes, especially given current conditions....